Why choose merino?
Our 100% superfine merino wool naturally regulates baby's body temperature. Clever fibres create a microclimate around their body, allowing air to circulate, as the fabric absorbs and releases moisture. Soft and snuggly, it's also hypoallergenic and has antibacterial properties.
The details matter
Why merino is perfect all year round?Read More
Merino wool is perfect for summer and winter. From absorbing moisture to regulating temperature, merino keeps baby safe whatever the weather.
The iconic Go Go Sleeping BagDiscover
Our award-winning sleep bag is the world's first natural baby sleep bag to use 100% superfine merino wool to keep baby at a safe, regulated temperature.
Helpful temperature and layering guidesRead More
Follow our handy guides to help you select the right merino sleeping bag and to find out when to adjust layers for the changing seasons.
Same Day DispatchRead More
Orders placed by 2pm (NZT) Monday - Friday will be dispatched the same day. Terms & conditions apply.
Giving BackRead More
Bags of Love, our charity project has gifted over $200,000 worth of baby sleep bags and sleepwear to babies in need throughout New Zealand.
Sustainable SourcingRead More
We only partner with people who put the earth, and its people, first.
Responsible DesignRead More
Designed with integrity and durably crafted for everyday use.