Why Merino?

Simple, Merino is the best fibre for babies

Our 100% natural, superfine merino wool has unbeatable temperature regulating qualities and is luxuriously fine and soft against a baby’s delicate skin. Our merino sleepwear guarantees better quality sleep, giving parents total peace of mind too.

Why merino is the best fibre for babies


Regulates temperature

Merino actively responds to fluctuations in body temperature. When it’s hot, intelligent fibres draw heat and moisture away from the skin, when it’s cooler the heat stays in, keeping your baby comfortable and cosy all night long.

Breathes and controls moisture

Merino fibres have a protective lanolin layer that naturally repels water and draws moisture away from skin, meaning baby will never feel sweaty or clammy.

It's easy to care for

Our merino is naturally elastic, fitting snug every time. It is odour resistant and is naturally antibacterial reducing the need for frequent washing. Thanks to its natural breathability, there is no need for tog ratings either.

Merino Kids Go Go Bags

Reduces skin allergies

Our superfine merino is super soft and comfortable to wear without itchiness. By forming a natural micro-climate around your baby’s body, it is naturally hypoallergenic and safe to use for babies with eczema, allergies and sensitive skin.

Improves sleep routines

Babies who sleep in merino wool are known to ‘fall asleep quicker, sleep longer’ and have ‘deeper, better quality sleep’ as studied by Dr Paul Swan, University of Sydney.

It's nature's wonder fabric

Merino has some of the finest and softest wool of any sheep. The Merino sheep is built to survive the scorching summers and freezing winters of New Zealand’s rugged Southern Alps, they can survive in these extreme temperatures because of the unique and incredible engineering of their wool.